Febreze's Breathe Happy campaign conducted a series of experiments to prove that their odor-killing technology can fool any nose. Adding to the lexicon of olefactory literature that noses, in fact, can't see.
*2 Gold Effie's, One Show Merit Pencil, Creative Effectiveness Lion*
These were done in Zbrush, Cinema 4D and Photoshop. Is it a couch with the smelly cigarettes piled up in front of it, or a nose? The line reads: "When odors linger, Breathe Happy."