Garret Kane Dafferner

(it’s kind of a weird name)

I go by my last name Dafferner for my career as an art/creative director - and my middle name, Kane, for work as a mixed media sculptor and installation artist. Because of these parallel paths I have a broad set of skills including: conceptualizing, writing, art directing and designing, straight down to 3D sculpture, physical sculpture, FX and VFX. Also, I founded 2 companies (I know, I know. Who hasn't.)

Bottom line, whatever you need, we’ll get it made.

 

LAYLIFE

A year ago I had the idea to make multi-use towels / spreads shaped like animals. Kinda obvious right? Well, nobody had done it. Fast forward to today and LayLife is now a budding company with a tiger, eagle and octopus in stock and more in the pipe.

LayLife, 100% cotton animals spreads, giving back to the animals who shaped them.

 



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AVAILABLE ON:

 
 

LOOK BOOK

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SCROLL THROUGH OUR PITCH DECK!

 

Some branding / vendor events

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VICKS

Imagine if Moms and Dads took sick days from being Moms and Dads? We like to think this campaign saved millions of children's lives.

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Vicks TV :15

 

Headline Campaign

X-BITE

After years of development, lawyers, meetings and incredibly long group chats, three friends and I are finally ready to launch our own product - X-Bite - and share our invention with the world. An invention that is fully patented by the USPTO office BTW.

 
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We produced our own in-house Indiegogo video, complete with a bear / scientist, all for under 2k.

 

 

HOW IT WORKS

 

First, a patented "X" tip applicator is pressed into the bite - a scientifically proven method that displaces and weakens the potency of the insect's saliva.

First, a patented "X" tip applicator is pressed into the bite - a scientifically proven method that displaces and weakens the potency of the insect's saliva.

Simultaneously, a powerful antihistamine ointment is applied through the tip directly onto the bite, providing relief and speeding the healing process.

Simultaneously, a powerful antihistamine ointment is applied through the tip directly onto the bite, providing relief and speeding the healing process.

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PEPTO BISMOL

Ever found yourself eating a cheeseburger while lost in the woods?  If you’re like us, and millions of other Americans, the answer is a resounding yes.  Enter a squirrel and his nut-sized Pepto To-Go tabs to save our bellies from our own destruction.

*CLIO- SILVER, RIVAL IQ- 5 SYMPTOM TRAVELER LISTED IN TOP FIVE MOST BRANDED YOUTUBE VIDEOS OF ALL TIME* 

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pepto to-go tv spots

 

 The videos below were all made with stills on the super cheap.
The man plummeting through the sky was actually a User Generated video in which we asked our fans to say where they wanted to see the squirrel next. 

 

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 This was a digital campaign after the squirrel for Pepto-Bismol To-Go in which a tiny Pepto-copter drops relief no matter where you are.

 

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E*TRADE

While 3 spots were featured in the Super Bowl XLIV, only one prompted a lawsuit from Lindsey Lohan.  All of it helped E*Trade receive millions of impressions and gain a lot of notoriety.

*3 spots in 2010 Superbowl, One Show Bronze, Shortlisted at Cannes, London International Awards Gold*

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e*trade tv

 

THIS IS BABY MAIL. TYPE WHAT YOU WANT HIM TO SAY. AND HE SAYS IT.
Obviously this no longer works. But it was cool at the time.

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TRI-HONDA

This regional Tristate area campaign was created to showcase Honda's wide range of features.  What better way to show such a range than by exploiting the Tristate's seemingly endless plethora of personalities?

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This was an extra series of VO driven car feature ads.

 

FEBREEZE

Febreze's Breathe Happy campaign conducted a series of experiments to prove that their odor-killing technology can fool any nose.  Adding to the lexicon of olefactory literature that noses, in fact, can't see.

*2 Gold Effie's, One Show Merit Pencil, Creative Effectiveness Lion*

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febreze tv / digital

 

These were done in Zbrush, Cinema 4D and Photoshop. Is it a couch with the smelly cigarettes piled up in front of it, or a nose? The line reads: "When odors linger, Breathe Happy."

 

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BMW

Radio for the BMW 3 Series. It's Connected Drive feature will read your texts aloud so you can stay focused on the road, no matter what they might say.  

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bmw radio

 
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bmw digital / print

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SIMPLY ORANGE

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 This was a purely digital campaign whose purpose was to bring the fresh taste of Simply Orange to New York. The solution was just that. We created Gotham To Grove. A barrage of cinegraphs, animations, banners and carousel ads in which orange groves overtook iconic NYC landmarks.

 

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MISC

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This was the winning cover (and runner-up) of the AdAge cover competition.

 

This campaign was designed to move Hawaiian Tropic away from the risque brand it had been and transform it into an experiential beauty brand that could showcase their products in an artful way. 

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Click to enlarge

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These ads for World Baseball Classic won the pitch and ran in Japan.  

 

Various design work over the years for freelance jobs, etc.

OK THANKS BYE!

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