Oh. Why, hello.
I’m Garret Kane Dafferner. I go by my last name Dafferner for most things - I’m an art director / creative director - and my middle name, Kane, for my career as a mixed media sculptor and installation artist.
Because of these parallel paths, my skill set is pretty friggin comprehensive. I’m a one man creative shop who does everything from concepting and writing, to art direction, design, 3D and video editing, to even building out concepts in physical space… with my actual hands. And for those jobs that need more than one human I have a group of go-to guys/gals who can pretty much crush it.
Let me know what you need, and we can make it happen.
Being a creative dingbat I habitually think of product innovations at all times - and in the summer of 2017 I had the idea to make towels shaped like animals. A simple idea I could create on my own.
Seems obvious right? Well, much to my chagrin (am I using that word right?) nobody had done it! So I did it.
Within a year I had the products and branding in good shape with new towels on the way and a growing brand.
LayLife, the towels that give back to the animals who shaped them.
After years of development, lawyers, meetings and incredibly long group chats, three friends and I are finally ready to launch our own product - X-Bite - and share our invention with the world. An invention that is fully patented by the USPTO office BTW.
HOW IT WORKS
Imagine if Moms and Dads took sick days from being Moms and Dads? We like to think this campaign saved millions of children's lives.
Ever found yourself eating a cheeseburger while lost in the woods? If your like us, and millions of other Americans, the answer is a resounding yes. Enter a squirrel and his nut-sized Pepto To-Go tabs to save our bellies from our own destruction.
*Clio- Silver, Rival IQ- 5 Symptom Traveler listed in top five most branded YouTube videos of all time*
The videos below were all made with stills on the super cheap.
The man plummeting through the sky was actually a User Generated video in which we asked our fans to say where they wanted to see the squirrel next.
This was a digital campaign after the squirrel for Pepto-Bismol To-Go in which a tiny Pepto-copter drops relief no matter where you are.
While 3 spots were featured in the Super Bowl XLIV, only one prompted a lawsuit from Lindsey Lohan. All of it helped E*Trade receive millions of impressions and gain a lot of notoriety.
*3 spots in 2010 Superbowl, One Show Bronze, Shortlisted at Cannes, London International Awards Gold*
This regional Tristate area campaign was created to showcase Honda's wide range of features. What better way to show such a range then by exploiting the Tristate's seemingly endless plethora of personalities?
This was an extra series of VO driven car feature ads.
Febreze's Breathe Happy campaign conducted a series of experiments to prove that their odor-killing technology can fool any nose. Adding to the lexicon of olefactory literature that noses, in fact, can't see.
*2 Gold Effie's, One Show Merit Pencil, Creative Effectiveness Lion*
These were done in Zbrush, Cinema 4D and Photoshop. Is it a couch with the smelly cigarettes piled up in front of it, or a nose? The line reads: "When odors linger, Breathe Happy."
Radio for the BMW 3 Series. It's Connected Drive feature will read your texts aloud so you can stay focused on the road, no matter what they might say.
This was a purely digital campaign whose purpose was to bring the fresh taste of Simply Orange to New York. The solution was just that. We created Gotham To Grove. A barrage of cinegraphs, animations, banners and carousel ads in which orange groves overtook iconic NYC landmarks.
This was the winning cover (and runner-up) of the AdAge cover competition.
This campaign was designed to move Hawaiian Tropic away from the risque brand it had been and transform it into an experiential beauty brand that could showcase their products in an artful way.
These ads for World Baseball Classic won the pitch and ran in Japan.
Various design work over the years for freelance jobs, etc.
Juice Crew was group composed of me and two friends making cartoon shorts in an attempt to do something other than drinking. Ultimately I'd describe it as 'a learning experience.'
Series of Instagram shorts from back when you were limited to 15 second videos.
Our one and only attempt at a full pilot episode, it's rough around the edges but I think you can see some potential if you squint hard enough.